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YouTube OTT Subscription Revenues
Ad Revenue
YouTube Ad Revenues
YouTube B2B Ad Revenues
YouTube Video Ad Revenues
Ad Revenue, per User
YouTube Gross Ad Revenues, per YouTube Viewer
YouTube Net Ad Revenues, per YouTube Viewer
Ad Spending per Hour, per Person
YouTube Ad Spending per Hour Spent with YouTube, per Person
Connected TV Ad Revenue
YouTube Connected TV Ad Revenues
Subscription Revenue
YouTube OTT Subscription Revenues
YouTube Premium Subscription Revenues
Time Spent
Time Spent with YouTube
Time Spent with YouTube by Viewers
Time Spent with YouTube, by Device
Users
YouTube Viewers
Adult YouTube Viewers
YouTube CTV Viewers
YouTube TV Viewers
YouTube Shorts Viewers
YouTube Premium Subscribers
by Age
YouTube Viewers, by Age
YouTube Viewer Penetration, by Age
YouTube Viewer Share, by Age
by Sex
YouTube Viewers, by Sex
by Generation
YouTube Viewers, by Generation
by Race/Ethnicity
YouTube Viewers, by Race/Ethnicity
YouTube Viewer Penetration, by Race/Ethnicity
YouTube Viewer Share, by Race/Ethnicity
Data Table
Source & Notes