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Smart TV Users
Ad Spending
Connected TV Ad Spending
Connected TV Video Ad Spending
Ad Spending per Hour, per Person
Connected TV Ad Spending per Hour Spent with Connected TV, per Person
Upfront Ad Spending
Upfront/Newfront Connected TV Video Ad Spending
Retail Media
Retail Media Connected TV Ad Spending
Programmatic
Connected TV Programmatic Display Ad Spending
Connected TV Programmatic Video Ad Spending
Ad Revenue, by Company
Connected TV Ad Revenues, by Company
Connected TV Ad Revenue Growth, by Company
Connected TV Ad Revenue Penetration, by Company
Users
Connected TV Users
Adult Connected TV Users
Connected TV Households
Smart TV Users
Smart TV Households
by Age
Connected TV Users, by Age
Connected TV User Penetration, by Age
Connected TV User Share, by Age
by Generation
Connected TV Users, by Generation
by Device
Connected TV Users, by Device
Connected TV User Growth, by Device
Connected TV User Penetration, by Device
Devices
Amazon Fire TV Users
Apple TV Users
Blu-Ray Player Users
Connected Game Console TV Users
Google Chromecast Users
Roku Users
YouTube CTV Viewers
Data Table
Source & Notes