United StatesMobile Ad Performance Benchmarks, Worldwide
Cost per Mille (CPM)
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Mobile Ad Performance Benchmarks, Worldwide
Mobile Apps
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Click-to-Install Rate
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Cost per Click (CPC)
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Cost per Install (CPI)
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Cost per Mille (CPM)
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Clickthrough Rate (CTR)
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Fraudulent Install Rate
Mobile Content
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Mobile Content Metrics
Mobile Search
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Mobile Spending Share
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